Amazon PPC agency, Indore

Amazon PPC Management in Indore

We run your Amazon ads so you pay for clicks that turn into profitable orders, not just clicks. We work out your break-even first, clean up wasted spend every week, and keep your Seller Central in your name. Our fees are on this page.

Get a free Amazon ads audit WhatsApp us
  • Break-even worked out first
  • Fees published below
  • Your account stays yours
Weekly checkSearch terms with clicks and no sales get paused

Illustration of how a Sponsored Products ad looks in Amazon search. Not a client screenshot.

Why Amazon ads eat money

If your Amazon ads spend a lot and sell little, it's usually one of these

Amazon ads are easy to start and easy to waste money on. These are the six things we find most often when we open a seller's account.

1Nobody worked out the break-even

If you don't know how much of each sale you can afford to spend on ads, every ACoS number looks either fine or terrible, and you can't tell which.

2Ads sent to a weak listing

Ads bring people to your page. If the photos are poor, the title is vague or the price is off, they click, leave, and you still pay for the click.

3Auto campaign left running for months

Auto campaigns are good for finding search words. Left alone, they keep spending on searches that never buy.

4Bids set once and forgotten

Competitors change their bids, seasons change, and festival weeks change everything. A bid from three months ago is a guess.

5Ads on your own page are unguarded

Other sellers can place their ads on your product page. If you aren't defending it, shoppers on your page can be sent elsewhere.

6Reports that show clicks, not profit

Clicks and impressions look good in a report. What matters is what's left after ad spend, fees and the cost of the product.

The numbers, in simple words

Four numbers decide whether your Amazon ads make money

You'll see these in every report. Here's what each one means, and a small calculator to try your own figures.

ACoS

How much you spent on ads for every ₹100 of sales those ads brought.

Ad spend ÷ ad sales

Spent ₹30 to get ₹100 of sales? ACoS is 30%. Lower is better, up to a point.

Break-even ACoS

The most you can spend on ads before a sale stops making you money. It's the profit you make on a sale before ads.

Profit before ads ÷ selling price

If you keep ₹300 from a ₹1,000 sale, your break-even is 30%. Above that, you lose money on each ad sale.

ROAS

The same thing as ACoS, turned upside down. How many rupees of sales you got for each ₹1 of ads.

Ad sales ÷ ad spend

ACoS of 25% is a ROAS of 4. You got ₹4 of sales for every ₹1 spent.

TACoS

Ad spend compared with all your sales, including the ones nobody clicked an ad for. It shows whether ads are helping the whole business.

Ad spend ÷ total sales

If sales grow while TACoS falls, your ads and your listing are working together.

Are your ads making money? Try your numbers

Rough maths with your own figures. A sanity check, not a promise.

0orders from ads a month
0your ACoS
0your break-even ACoS
0left after ad spend

Not sure where your real numbers land?

Send us a product link and your costs. We'll work out the break-even for you, free.

Get my break-even checked
Ads or listing work?

Ads bring clicks fast. A good listing makes those clicks buy.

They do different jobs, and one without the other wastes money.

Amazon PPC (ads)

You pay per click, and it starts quickly.

  • Puts your product in front of people searching today
  • Gives you real search data within weeks
  • Stops the moment you stop paying

Listing work (Amazon SEO)

Free clicks, but slower.

  • Better title, images, bullets and A+ content
  • Helps the same click turn into an order more often
  • Stays with the listing after the ads are paused

Sales from ads can add to your product's sales history, but Amazon doesn't publish how it ranks products, so we treat any ranking lift as a bonus, never a promise. Most sellers need both. We'll tell you honestly which one to fix first.

Where to start

Where should your Amazon ads begin?

Pick what sounds most like you. This is how we'd usually start. After the audit it can change.

Types of Amazon ads

Six kinds of Amazon campaigns. Here's what each one does.

You don't need all six. Tap one to see what shoppers see, who it suits and when to skip it.

Amazon calls it: Sponsored Products

Sponsored Products

Your single product shown in search results and on other product pages. This is where almost every account starts, and it brings most of the sales.

Start here
What shoppers see
stainless steel water bottleSearch
Your product title with the words buyers search★★★★☆ rating shown here
₹799
Sponsored
Another seller's bottle★★★★☆
₹849

Works well when

  • You have a live listing with a fair price and some reviews
  • You want sales from people who are already searching
  • You can watch it weekly and trim what is not selling
You payPer click. You pay when someone clicks, not when the ad is shown
SpeedClicks start within a day, sales trends show in 2 to 4 weeks
BudgetStarts at a modest daily amount

Our advice: Do not judge it in three days. Give each keyword enough clicks before you decide, and cut the ones that have spent a lot with no sales.

Amazon calls it: Automatic targeting

Auto campaigns

Amazon picks the searches for you, based on your listing. We use it to discover what people actually type, then move the winners into campaigns we control.

Use to discover
How it works
1Amazon reads your listing
2It tries your ad on searches that look like a fit
3You see which searches got sales
4The winners move to manual campaigns

Works well when

  • A new product, where you do not know the real search words
  • You want a safety net next to manual campaigns
  • You check the search term report every week
You payPer click
SpeedGives data in the first 1 to 2 weeks
BudgetSmall share of your budget

Our advice: Auto is a good scout and a poor manager. Left alone, it spends on searches that never buy. We review it weekly and add negative keywords.

Amazon calls it: Product targeting

Product and ASIN targeting

Your ad shows on the page of a product you pick: a close competitor, or something people buy together with yours. An ASIN is just Amazon's product code.

Good second step
Where your ad shows
A similar product pageSomeone is looking at it
₹899
Your product, shown on that pageSponsored product
₹799
Sponsored

Works well when

  • You can name the competitors you want to be seen next to
  • Your price, reviews or photos stand up well next to theirs
  • You have a product people buy alongside another
You payPer click
Speed2 to 3 weeks to judge
BudgetSmall to medium

Our advice: Show up next to products where you are the better deal. If you are not, this just sends shoppers to the other product.

Amazon calls it: Sponsored Brands

Sponsored Brands

A banner at the top of the results with your logo, a headline and a few products. Built for brands with more than one product.

For brands
What shoppers see
Your Brand  ·  Sponsored
Your headline, one clear promise
Logo, headline and up to three products, at the top of the results

Works well when

  • You have a registered brand and several products
  • You want shoppers to see your brand, not just one item
  • You have a clear headline and good images
You payPer click
SpeedNeeds a few weeks of data
BudgetMedium

Our advice: Amazon sets the eligibility rules for this ad type, and they can change. We check your account before we plan around it.

Amazon calls it: Sponsored Brands video

Sponsored Brands video

A short video that plays in the search results. A clear demo can explain a product faster than six photos.

Worth testing
What shoppers see
Sponsored · Video▶Your Brand
15 seconds on the product

Works well when

  • The product is easier to show than to describe
  • You have, or can shoot, a 15 to 30 second video
  • You already get steady sales from Sponsored Products
You payPer click
SpeedNeeds a few weeks to read
BudgetSmall to medium

Our advice: A phone video can work if it is clear and shows the product being used. We do not run video just because it sounds modern.

Amazon calls it: Sponsored Display

Sponsored Display

Reminder ads for people who looked at your product, or at similar ones, and did not buy. They can show on Amazon and on other sites and apps.

Add later
How it works
1Someone views your product
2They leave without buying
3They see your ad again on Amazon or elsewhere
4They come back and buy

Works well when

  • You already get visitors who do not convert
  • You want to defend your own product page
  • Sales are steady and you want a bit more
You payUsually per click. Some goals are charged per 1,000 views
SpeedQuick to start, takes weeks to judge
BudgetSmall add-on

Our advice: This is a reminder, not a way to find new buyers. We switch it on after the search campaigns are working.

Not sure which ad type fits your product?

Tell us what you sell and we'll point you to the one to start with.

Ask us which one
Before we spend a rupee

We check your listing first, because ads can't fix it

Every click costs money. If the page that click lands on is weak, you pay for people who leave. So the first week isn't about ads at all.

What we look at

  • Title: does it say what the product is, in words buyers use?
  • Main image and the other photos
  • Price compared with similar products
  • Rating, number of reviews and stock
  • A+ content, if your brand is registered

What we tell you

  • Which fixes are worth doing before ads start
  • Which products are not ready for ads yet
  • Where your break-even lands, product by product
  • Whether a smaller test budget makes sense first

What we won't do

  • Buy reviews or ask friends to post them. Amazon doesn't allow it
  • Stuff the title with keywords until it reads badly
  • Run ads on a product that is out of stock
  • Edit your listing without showing you first
How we keep spend honest

Every search word has to earn its place

Amazon charges you when someone clicks your ad, not when it's shown. So the job is simple to say and takes steady work: find the searches that sell, and stop paying for the ones that don't.

  • A break-even ACoS set for each product before launch
  • Auto campaigns to find search words, manual campaigns to control the ones that work
  • Weekly search-term review: we add negative keywords for searches that spend and never sell
  • Bids adjusted on what is actually selling, not on a hunch
  • Daily budget limits, so a bad day can't empty the month

Amazon lets you target by keyword or by product, and lets Amazon match your ad automatically to shopping searches. We use all three, but each for a different reason. Automatic targeting is there to learn, keyword targeting is there to control, and product targeting is there to compete on specific pages.

Per clickOn Amazon's search ads you pay when someone clicks, so every click has to be worth its price.
WeeklyWe look at the search term report every week, not once a quarter.
CappedDaily budgets are set so spend never runs ahead of plan.
How we work

The first 30 days, step by step

No mystery. Here's what happens, in order.

Audit and break-even

We look at your listings, your current ads (if any) and your costs, and work out a break-even ACoS for each product.

Days 1 to 3

Access and setup

You add us as a user in Seller Central with the right permissions. We set up the campaign structure and the daily budget limits.

Days 3 to 6

Launch

Auto and manual campaigns go live, with search words and competitor products chosen from your audit. You see the plan before it starts.

Days 6 to 10

Let it learn, then trim

We give the first week room to gather data. Then we add negative keywords, pause what isn't selling and move budget to what is.

Weeks 2 to 3

Report and decide

A plain-English report: what you spent, what it sold, what profit is left and what we'll change next.

Day 30

Want us to look at your account first?

Send us a product link or read-only access. We'll tell you honestly what we'd change, and whether ads make sense for that product yet.

Book the call
What reporting looks like

A sample monthly report

We report on profit and ACoS, not just clicks. This is a made-up example so you can see the layout.

Sample numbers, not a client result
MonthAd spendSales from adsACoSROASAll sales (ads + organic)TACoS
Month 1₹60,000₹1,50,00040%2.5₹4,00,00015%
Month 2₹60,000₹2,00,00030%3.3₹4,50,00013.3%
Month 3₹60,000₹2,50,00024%4.2₹5,00,00012%

What we'd say about Month 1

  • Auto campaigns had spent a lot on searches that never bought. We added negative keywords.
  • Two products were below their break-even. We paused ads on them until the listing was fixed.
  • Our own brand name wasn't being defended. A competitor's ad was showing above it.

What changed by Month 3

  • Budget moved to the keywords that sold.
  • Winning auto search terms were moved into manual campaigns.
  • ACoS came down while total sales went up.
Pricing

What we charge, written down

Our fee is separate from your ad spend. Your ad budget goes straight to Amazon from your own seller account. We never touch it.

Audit and Account Fix

₹14,999
one-time, + 18% GST
  • Full audit of your ads and listings
  • Break-even ACoS for each product
  • Wasted-spend clean-up and a restructure plan
  • Good if your own team will run the ads
Start with this

Starter

₹17,999/month
+ 18% GST
  • Sponsored Products, auto and manual
  • Ad spend up to about ₹75,000
  • Up to about 10 products
  • Weekly clean-up, monthly report and call
Choose Starter
Most chosen

Growth

₹29,999/month
+ 18% GST
  • Adds Sponsored Brands and Sponsored Display
  • Ad spend up to about ₹3 lakh
  • Up to about 30 products
  • Listing fix advice, fortnightly check-in
Choose Growth

Scale

From ₹49,999/month
+ 18% GST
  • Ad spend above ₹3 lakh
  • Large catalogues, video ads, product targeting
  • Dedicated manager, weekly calls
  • Other marketplaces on request
Get a quote

Plans run for a minimum of 3 months, then month-to-month. Ad spend is paid by you directly to Amazon. Listing rewrites, A+ content and photography are quoted separately, or covered in our Amazon SEO work.

How much should you spend on ads?

Enough to get real data on each product. Indian agency guides we looked at suggest roughly ₹50,000 to ₹75,000 a month to learn something useful, though a single product in a quiet category can start lower. Send us your products and we'll give you a number.

Get my budget number
Straight talk

What we'll do, and what we won't promise

We will

  • Work only through Seller Central user permissions. We never ask for your password
  • Keep the account, the listings and the data in your name
  • Show you every change we make, in a simple change log
  • Set daily budgets and tell you if spend runs ahead of plan
  • Tell you when a product isn't ready for ads

We won't

  • Promise a target ACoS or sales number before seeing your account
  • Buy reviews, swap reviews or use any trick Amazon doesn't allow
  • Raise your budget without asking you first
  • Report clicks and impressions and call it results
  • Hold your account or data hostage if you leave

Want a straight answer on your Amazon ads?

Share a product link or read-only access. We'll tell you what we see, free, with no pitch deck.

Get the free audit
Questions

Amazon PPC questions we hear most

What is ACoS, in simple words?

It's how much you spent on ads compared with the sales those ads brought. Spend ₹30 on ads to get ₹100 of sales and your ACoS is 30%. Whether that's good depends on your break-even, which is the profit you make on a sale before ads.

What is a good ACoS?

There's no single good number. It depends on your margin. A product with 40% margin can run a higher ACoS than one with 15%. During a launch you may accept a higher ACoS on purpose, to get first sales and data. We set a target for each product, not one number for the whole account.

How much ad budget do I need?

Enough to get real data on each product. Indian agency guides suggest roughly ₹50,000 to ₹75,000 a month for meaningful results, though a single product in a quiet category can start lower. Very small budgets learn slowly. We'll suggest a number after looking at your products.

Do I need Brand Registry?

Not for Sponsored Products, which is where most sellers start. Some other ad types, such as Sponsored Brands, are only open to registered brands. Amazon sets and changes those rules, so we check your account before planning around them.

What's the difference between ACoS and TACoS?

ACoS compares ad spend with sales that came from ads. TACoS compares ad spend with all your sales, including ones nobody clicked an ad for. If TACoS falls while sales grow, your ads and your listing are working together.

Will ads help my listing rank higher?

Sales from ads count as sales, and that can help. But Amazon doesn't publish how it ranks products, so we don't promise a rank. We run ads to make profitable sales, and treat any rank benefit as a bonus.

I'm launching a new product. Where do we start?

With the listing, then a small auto campaign to find the real search words, then manual campaigns around the ones that sell. We usually accept a higher ACoS at the start, with a clear plan to bring it down once there are reviews and data.

My margins are thin. Can ads still work?

Sometimes. We work out your break-even first. If it's very low, we'll tell you which products ads can work for and which they can't. We would rather say "not yet" than spend your money to find out.

Do you manage marketplaces other than Amazon.in?

Our work is mainly on Amazon.in. If you sell on other Amazon marketplaces, tell us which ones and we'll say honestly whether we can manage them well.

Whose name will the account be in?

Yours. You own the Seller Central account, the ad account and all data in them. We get access through user permissions, never your password, and you can remove us any time.

Will you guarantee sales or a target ACoS?

No, and be careful with anyone who does. Results depend on your product, price, reviews and competition. We promise clean tracking, honest reports and steady improvement based on your numbers.

Is there a long contract?

Our plans have a 3-month minimum because ads need time to gather data. After that it's month-to-month, with no exit fee.

Still have a question? Ask us on WhatsApp or send a request.

Free Amazon ads audit

Tell us what you sell. We'll tell you what we'd fix in your ads.

Takes about two minutes. Someone from our team, not a bot, will reply within one working day.

First, a bit about your goal

What do you want from Amazon ads?
Monthly ad budget you have in mind
When do you want to start?
Please pick a goal and a budget.

And how do we reach you?

Your name
Phone / WhatsApp
Email
Amazon store link, product link (ASIN) or brand name
Do you already run Amazon ads?
Anything else we should know? (optional)
Please add your name and a phone number or email.
✓

Got it. Thanks.

We'll get back to you within one working day. If you'd like to speed things up, these optional details help us prepare. Skip any you don't have.

Who can add us as a user in your Seller Central?
Is your brand registered (Brand Registry)?
Your top products to advertise (names or ASINs)
Do you have good product photos and A+ content?
Competitor 1
Competitor 2
Which marketplace?
Best time to call
Preferred language

Added. We'll have it in front of us when we call.

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